Philips | O’Neill is appealing to the daydreamers with their new campaign “#THENEXTRIDE: Where Will Your Music Take You?” . The competition invites fans from all over the world to “upload photos and videos demonstrating their own unique interpretation of how music has the power to escape reality and transport you to #thenextride.” This includes riding a chairlift solo into a raging snowstorm, escaping the mountains of work on your desk at work, or simply doing what you do best in your favorite place. The competition cites no limits, allowing for the winner to provide the innovation and creativity through their pictures and videos. Just simply shoot and tag for your chance to win. The winner of the competition and his/her friend will win two return tickets to anywhere in the world.
All entries must be uploaded on Facebook, Twitter, or on the company’s website and will be judged by a panel of O’Neill team riders and marketing managers. The judging criteria will include imagination, creativity, and fun. Each week, the company will award a pair of their new headphones – The Drop – to a lucky winner before the entry window closes on January 31. The grand prize winner will be chosen on February 7.